Content strategy
Find the story your technical audience cares about and turn it into a plan your team can run.
- Audience audit
- Founder story
- Content pillars
- 90-day calendar
Content studio for seed to Series A tech startups
Your startup's content team, without the headcount.
Strategy, video, blogs and creator partnerships for technical startups that need engineers and security buyers to notice them, before they're ready to hire a marketing team.
$ traceroute technical-buyerstraceroute to technical-buyers, 5 hops max 1 your-startup.seed positioning 2 strategy.studio story + pillars 3 production.studio video, shorts, blogs 4 creator-network.sec trusted voices 5 technical-buyers reached ✓
The problem
Technical buyers skip marketing. Early startups can't afford to get content wrong.
Option A
The founder does it
Content happens late at night, inconsistently, and gets dropped every time there's a fire to put out.
Option B
A generalist agency
Polished output that reads like marketing. Engineers and security teams notice within seconds.
Option C
A full in-house team
Months to hire, expensive before product-market fit, and still no relationships with the creators your buyers watch.
Services
One partner for strategy, production and reach.
Start with strategy, add production as you grow, and plug into a creator network your competitors can't buy.
Video production
YouTube videos and short-form cutdowns for cybersecurity and tech companies, from concept and script to final edit.
- Scripting
- Editing
- Shorts
- Thumbnails
Creator partnerships
Introductions to technical and security creators your buyers already trust, with briefs, contracts and reporting handled.
- Matching
- Sponsorships
- Collabs
- Campaign reporting
Blogs, SEO and storytelling
Search-driven blog posts, ghostwriting for founders, and technical writing that holds up to expert readers.
- SEO blogs
- Ghostwriting
- Thought leadership
- Docs-style content
Technical QC on everything
Every script, post and course is reviewed by someone whose technical experience matches your product, so nothing ships that your users will pick apart.
Experience
Built inside the channels technical audiences already watch.
- Content operationsRunning operations for YouTube channels with over 1 million subscribers: pipeline, scheduling, sponsors and team.
- Creator networkA large network of technical and cybersecurity creators for collaborations and sponsored campaigns.
- Security video productionYouTube videos produced for cybersecurity companies and training platforms.
- Storytelling and strategyNarrative and content strategy for security companies and the investors behind them.
- SEO and blogsSearch-driven articles and technical writing, reviewed for accuracy before publishing.
- Course and content QCQuality control for technical training courses and educational content.
How it works
Start small, scale with your runway.
- Weeks 1–3
Launch sprint
Positioning, founder story, content pillars and a 90-day calendar, delivered as a plan you own.
- Month 2 onward
Content engine
A monthly retainer for videos, shorts, blogs and creator campaigns, with reporting you can share with your board.
- When you're ready
Handoff
When it's time to hire in-house, we help you hire your first marketer and hand over the playbook.
Who it's for
VC-backed startups, roughly 5 to 50 people.
Built for teams with no marketing department, or a single marketer stretched thin.
| Stage | Where you are | What we focus on |
|---|---|---|
| Pre-seed / Seed | Founder runs all marketing; product just launched | Positioning, founder story, launch content, first creator mentions |
| Series A | Pressure to grow pipeline; maybe one junior marketer | A repeatable engine of video, shorts, blogs and creator campaigns |
| Series B | Building an in-house team | Creator partnerships and specialist technical content |
For venture firms
A content partner for your whole portfolio.
Your seed and Series A companies need traction they can show, but they aren't ready to hire marketing teams. Refer them to a partner who understands the tech.
- Portfolio pricing on launch sprints for your founders
- Content and storytelling workshops for founder cohorts
- Introductions to security and developer creators
- Narrative and content support for the fund itself
About
Started by a network engineer turned creator.
I'm shenetworks. My background is in network engineering and penetration testing, and I create content about tech and security on YouTube and TikTok, where I've partnered with several big-name brands.
Behind the scenes, I run content operations for large technical channels and produce content for cybersecurity companies. The studio brings that experience, and a bench of editors, writers and creators, to startups that need it.
Network engineeringPentestingYouTube + TikTok creator1M+ subscriber channel ops
Get in touch
Tell me what you're building.
Send a note with your stage and what you're launching. I'll reply with two or three content ideas, whether or not we work together.
serena@shenetworks.tech
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